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Wisconsin Athletic Directors Association

 

PRESS RELEASE  --  FOR IMMEDIATE RELEASE
March 23, 2004

Media Contact:  Pete Miller, WADA President & AD at Merrill High School,
telephone 715 / 536-4594 ext. 3024

 

Mike Bates chosen Information Coordinator for WADA

Mike Bates has been selected to fill the new position of Information Coordinator for the Wisconsin Athletic Directors Association (WADA), it was announced today by Pete Miller, the WADA president and athletic director at Merrill High School.

           

 

 

 

Mike Bates

 

“We are pleased to have an enthusiastic and knowledgeable individual like Mike join our organization,” Miller said in making the announcement a few days after the WADA Executive Board’s March meeting, which was held in Madison in conjunction with the recently-concluded WIAA boys state basketball tournament.

 

“Mike’s passion for high school sports is particularly impressive, and he is very organized,” said Miller.  “We are confident that his expertise and his background in media relations and communications will be especially helpful.  One of our goals is to improve communications with high school athletic directors around the state, and our Executive Board agreed that Mike is, without a doubt, the right person to assist us with that endeavor.”

 

The WADA Board has hired Bates to begin immediately in the newly created role.  As Information Coordinator, one of the first tasks for the 50-year-old Bates will be to help the WADA improve the current status of the organization’s web site – which can be found at www.wadawi.org.

 

He also will assist the WADA regarding its Annual Workshop each fall, provide items regarding the WADA for publication in the WIAA Bulletin, produce the WADA Workshop Program plus the WADA Workshop Awards Program, and, he will provide the minutes of WADA Board Meetings and the WADA Annual Meetings.  The Information Coordinator is a non-voting member of the WADA Executive Board.

 

“It is a great honor to be chosen by the WADA Board,” said Bates.  “My goal is to be instrumental in continuing the bright future of Wisconsin prep sports.  There is a special place in my heart for high school sports, because they can create a positive atmosphere for the schools and because of the educational values they instill in young men and women.

 

“I am eager to work with the WADA Board,” added Bates.  “It will be a pleasure to assist them, and to work with the athletic directors throughout Wisconsin, plus the many other people who will be positively affected by this new position.”

 

Bates, a resident of Appleton, has worked in the Fox Valley Area for
most of his life, including almost 20 years for newspapers – including The Post-Crescent in Appleton, the Oshkosh Daily Northwestern, and
The Kaukauna Times.  His experience focused primarily on high school sports, although he also wrote feature stories and weekly columns about local, collegiate and professional athletics.  While with the Oshkosh newspaper, Bates covered the Green Bay Packers for two NFL seasons.

 

He also worked in La Crosse for 3 years as an Assistant Director with
the now-defunct Wisconsin Independent Schools Athletic Association.
In that position, Bates interacted with the administrators, athletic directors and coaches in schools throughout Wisconsin, as well as the WIAA staff plus numerous college and news media personnel in the state, regarding high school sports in Wisconsin.

 

For 8 years, he was an Assistant Area Director with Special Olympics of Wisconsin, working in their Fox Valley Area office in Appleton.  That organization provides year-round sports training and athletic competition to individuals with cognitive disabilities.

 

With those latest two positions, Bates played an extensive and key role
in the computer functions, publications, communications, promotion, production, media relations and public relations of their athletic events in the Fox Valley and statewide.

 

“Mike has been involved with sports and communications his entire life, and we want to utilize his experience,” Miller added. “Also, he already knows and has worked with many high school athletic directors around the state, so we expect that he will be an effective addition to the WADA.

 

“We look forward to working with Mike.  He definitely will be a tremendous asset to us and to athletic directors statewide,” Miller continued.  “Our Board has confidence that he will help us provide information in a quality, timely and effective manner.”

 

Bates was graduated in 1979 from the University of Wisconsin-Oshkosh, with a B.S. degree in journalism and a minor in communications.  He also has been involved at Xavier High School in Appleton for about 30 years, mainly as an assistant coach in boys basketball and football.  His wife, Kathy, is currently the athletic director and dean of students at Xavier.  She has been at that school for almost 30 years.  They have one child,
13-year-old Adam.  Mike will work part-time for WADA out of his
home office.

 

Formed in 1971, WADA consists of individuals associated with interscholastic athletics within public and private schools in Wisconsin. WADA is eager to provide an organization willing and capable of solving problems common to all members.

 

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To return to the WADA home page, click here
 
To contact Mike Bates via e-mail, click here

 

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